NAIOP Vancouver recently had the chance to sit down with our
October Icon Speaker John McLernon. Join us every week as we
release new insights from this industry leader, and don't miss our
October 20th breakfest event.
This week, John shares his insights on professional associations,
social media, motivation and leadership.
Early in his career, John became heavily involved with the
International Council of Shopping Centers (ICSC), quickly moving
into the role of director. John understands the value of
associations like NAIOP to up-and-coming professionals in the
industry. When he was 25, he represented Canadian Pacific at an
Executive ICSC Meeting of the top most important shopping centre
developers in the USA. He explains his impressions:
I was blown away by what I learned from the major
players - how open they were, and how much they shared. I realized
that putting an organization together really gave you an
opportunity to share with experienced people. Rather than try to
re-invent the world yourself, there are people who have actually
been out there before. I have found associations to be very helpful
over the years.
On technology, John recognizes the importance of tech in
growing business - whether it is information access or
communications, as long as it aligns with business objectives.
While you won't find him on Facebook, he recognizes that social
media can play a supporting role in business. John explains that
"it's all based on market. If it enables a business to expand
itself, and be able to expand awareness of the industry and of the
company, then it has value." Like he learnt in his student
days in construction, it's not the tool, but how you use it to get
the job done.
When asked about what motivates him, John explains that
"I'm most energized by new ventures and ideas. When you do
profiling within a company, there are some people that create the
ideas and the opportunities, and there's some very good people that
can operate. I'm more of a creator than an operator; I know my
limitations that way, and my abilities the other way."
In regards to being a good leader, John has some words of
wisdom; "I believe leadership is about being curious - you
always have to look over the next hill, seeing what's there. If
you're not growing, you're dying; you have to have solid growth to
compete in this world."
What would you ask John McLernon? What is your take on these
perspectives? Share your ideas and comments below.
John McLernon will be the Icon Speaker for NAIOP's October
20th breakfast meeting, sharing information and insight
he's gained during his extensive career. Come learn more from this
industry leader over breakfast and network with your peers.
Registration details are available here.
Tune in to the NAIOP Industry Leaders Blog every Wednesday as we
share more insights and knowledge in Commercial Real Estate.